Past Basket is a kitchen design firm in Geneva Illinois, and also has a retail home goods store in Milwaukee. I designed newsletters, brochures, a new website, promotional books and advertising. Patterns and color became a component of the visual identity to provide variety in the various expressions. High quality photography was featured of various kitchen designs, as well as products. Photography by Bruce Van Inwegen. New logo design by Rule 29.
Book design provided to potential clients as a portfolio of kitchen design work.
Newsletters mailed to customers of the retail store. A language of pattern and color was used to generate interest, as well as high quality photography of various products.
Small brochures to provide basic information about the retail store services, and the kitchen design service.
Business cards in a square format to reflect the new logo.
Advertising design for the retail store, which was employed in various magazines.