Small projects are those where the client needed just one small piece, or the budget was very low, or both. Such projects deserve as much quality as large projects, and can have a significant impact to the small business or individual they are for. These projects are examples of such an approach to yield quality results.
This first piece is a card for an architectural photographer. The design has many visual references to photography. Some type is in a circle like that on a camera lens or it’s controls, the “f” is a reference to f-stop, the corner brackets are direct references to old photos mounted in albums, and then the leaning tower of Pisa is a well known architectural icon. Paper is recycled, with a slight warm tone.
This is a card for a guy that wanted to get small jobs doing house cleaning and light office work, to make a little extra money. The idea was for a contemporary butler service. The design is typographic, with a strong contrast between the script type and the vertical condensed sans serif type. The red is used for contrast and emphasis.
Cafe Voltaire was a funky band venue in Milwaukee. This was an invite for a party there. Inspired by Russian constructivism. The invite was angle folded into a square for distribution and mailing.
This is a brochure for a small business that does electrostatic painting. This features an angle cut with a single fold to give the brochure a dynamic feeling. A two color solution with the use of a gradient and tints provide more visual interest.